In this webinar, we will show you how to create a powerful brand message, the first step to effective marketing. Get it right and your marketing efforts will be effective and profitable. Get it wrong and you will waste a lot of time, effort and money.
If you are kicking off your marketing, have decided to increase your marketing efforts or you just need to refresh things a little, the place to start is your brand message.
You might think that this is a fluffy piece of marketing, but the truth is without the right brand message you could be, at worst, turning potential customers off or, at best, going unnoticed.
If you are investing time and money into your marketing then it is critical that you have a clear, concise well written brand message, otherwise, all of your marketing efforts will go to waste.
One of the most common mistakes I see, when it comes to brand message is that potential customers simply don’t understand what you are selling, who you are selling it to and your position in the marketplace. If they are confused about any or all of these things, they just won’t buy from you and just move on.
There are some key elements you need to have in your brand message all of which I will be covering in this webinar.
We are going to do things a little differently on this webinar. The presentation will last about 20 minutes and then we will spend the last 25 minutes talking about specific brand messages. We are going to invite you to share your brand message and we will give feedback as a group.
If you would like to speak to me about your brand message or about anything else to do with sales and marketing, please book a call with me.